India’s largest smartphone maker, Micromax, is planning to shift manufacturing away from China and in to India as early as next year.
The company currently buys in OEM phone from China and rebrands them as their own models where they are sold, to great success in India. However, with increased import taxes and duties on Chinese phones in India it has forced the company to set up it’s own factory on a trial basis.
Co-founder of Micromax, Rahul Sharman says that production could begin shifting from China to India as the first quarter of next year!
The move would also speed up shipments, build brand reputation and may help with their push in to European markets.