New aggressive Meizu to beat Xiaomi with investment from Gree?


Gree Electric Appliances are rumoured to be in talks with Meizu to become a major investor in the brand and aid global growth.

Gree Electric Appliances of Zhuhai, not to be confused with Gree of Japan famous for gaming and social media, are reported to be in talks with Chinese smartphone maker Meizu to become a major investor.

Gree are a house hold name in China, known for their affordable home appliances including cooking equipment, air conditioners, heaters etc. The manufacturer also happen to be based in Zhuhai where Meizu’s factory and head office is found.

meizu chinese logo

Apparently talks between the two companies began after Meizu executive Huang Zhang returned to Meizu after the Chinese New Year vacation. Gree aren’t the only company who have been approached and Meizu hope to raise around 1 billion Yuan in investment!

For years Meizu have been seen in the Chinese industry as a boutique phone brand only interested in producing high-class products and not too interested in expansion. Issues with Meizu’s management and the ever vocal Jack Wong haven’t helped Meiz’s growth either, but these past few weeks have seen a major shake up.

A more aggressive Meizu

meizu mx3 price

Meizu have some huge plans for 2014. They have already cut the price of the flagship MX3, have confirmed that they will enter the U.S market, and their phones will also be available in Europe soon too. This along with the possibility of 3 new phones this year, investment and the company’s desire to take on Xiaomi has already lead to major changes for the once traditional company.

Read Also:  Elon Musk's $44 Billion Twitter Take Over, Shareholders Vote

Gree and Xiaomi rivalry?

Meizu’s choice of Gree as a possible investor might not just be due to geographical convenience though as it appears there is some rivalry between Xiaomi’s Lei Jun and Gree’s Dong Mingzhu.

xiaomi lei jun

According to this report, Lei Jun and Dong Mingzhu made a bet late last year in which 1 billion yuan is at stake. Dong Mingzhu challenged Lei Jun to pass Gree’s sales within the next 5 years, something she believes won’t be possible with Xiaomi’s current price based marketing. If Gree do become investors in Meizu we can certainly see the rivalry between the companies heat-up!

It has been a long time since we have been truly excited about Meizu, and this new aggressive vision of the company is something we have been longing for!

What do you guys think of Meizu’s chances?

Previous 6.18mm Newman K18 Octacore could cost less than $250 in China
Next Sales of the 2GB RAM WCDMA Huawei Honour 3C finally begin!

5 Comments

  1. Qidamin
    February 11, 2014

    Xiaomi should be careful about their position, pressure is growing up, and Xiaomi sales system could be an handicap later.

  2. inkflow
    February 11, 2014

    The most exciting news about Meizu is the rumor that they are going to build an Ubuntu phone. Other news such lowering their prices are only bonuses…

  3. manohar basavaraju
    February 11, 2014

    For sure Meizu can take over the lead from Xiaomi if they reduce the price & compete with xiaomi.
    For the kind of Quality & the Design Meizu offers, Xiaomi is not nearby & takes a long way to reach there ….
    This is my personal opinion after using Xiaomi 2S…

  4. A.R. Kolleman
    February 11, 2014

    I would really like to see them grow. I own a Meizu and really like there phones. If they are starting here in Europe and I could help them I would 😀

  5. FTP
    February 11, 2014

    I would like to see both of them to grow and make the other brands to reduce the prices too.

    Meizu being internationally known might have an upper hand and hence i think XiaoMi should widen.

    I have Meizu M6 (bought long time back) and M6 was beyond my expectation i had never heard such great quality music. So Meizu impressed me like it did for many throughout the world. However their products started to become expensive.

    I was looking for good alternative for along time.
    Thanks to gizchina as while searching for alternate i landed in GizChina and have been reading articles here for about 15 months now.

    I conculded that and Xiaomi phone would be my next phone. So i bought Xiaomi M2A and i am happy with that (expect the 1 GB RAM Part).

    I think Xiaomi are more innovative they when out of conventional MTK / Exynous and gave us something that can be compared with the major brands with a much affordable price. (Offcourse since i am from outside china for me the phone cost more because of reseller margin and customs duty)