Xiaomi’s method of producing small batches of phone and shipping them all before producing more has helped create a frantic craze to buy their products in China, and it also seems to have worked in Singapore too. Earlier today Xiaomi Singapore held its first sale of Xiaomi Redmi phones resulting in a complete sell out in 8 minutes.
Dear Mi fans, we’re sold out for #Redmi – in just eight minutes! As this is the first time we’re selling in Singapore, we wanted to learn more about the market behaviour, sales reaction, and optimise our business processes (e-commerce, logistics, customer support). We understand that many of you are eager to purchase a Redmi still, so we are working hard to bring in more products for you. We’ll announce our next round of sales shortly. For those who have successfully placed an order, we are working hard to fulfill your orders and you will be getting your #Redmi soon.
Xiaomi have not disclosed the number of Redmi phones they had in the first place, but it is likely to be much less than what they have ready for China real eases.
As with Chinese sales, fans in Singapore found that buying their Redmi online was a frustrating experience with many customers complaining the Xiaomi site has been spotty ever since sales began.