Flipkart launches own tablet; Taking cues from Amazon?

Indian e-commerce giant Flipkart today announced the launch of its first ever tablet, the Flipkart Digiflip Pro XT712. Even though the name leaves a lot to be desired, Flipkart have gotten a few things right with the device.

First, it goes for 10,000 INR; usually the last stop for a first-time tablet buyer in India. Second, it comes with dual SIM which is a massively popular feature in the market in India, where users like to use separate SIMs for data and voice, depending on who’s offering what. Much like the Amazon Fire Phone, the tablet is partly aimed at getting some extra business on Flipkart.

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Here’s the complete specs sheet of the device:

  • 7-inch, 1280 x 800p display
  • 1.3GHz quad-core CPU
  • 1GB RAM
  • 16GB on-board ROM
  • 5 mega-pixel rear, 2 mega-pixel front camera
  • Android v4.2.2
  • 3000mAh battery

If the version of Android and CPU clock ring a bell in your mind, consider yourself smart. Yes, it is a MediaTek processor in there as well; the MT6582 or a derivative thereof. To appeal to a wider section of buyers, Flipkart is also offering ‘shopping benefits’ worth 5,000 INR and free eBook downloads worth 2,000 INR.

Going against local big guns such as Micromax, Karbonn is going to be a tough job, something which isn’t aided by the presence of other mighty makers in Samsung and ASUS.

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