Meizu are in the process of transforming from a smaller privately owned company to something much larger, with recent investments believed to be around 20 billion Yuan!
Meizu got out the gates quick ahead of the Chinese smartphone boom, but were unable to keep that lead. The release of Android, new competitors and a saturated market have made it tricky for Meizu to stay on top of the game in recent years.
Knowing this, the Meizu team have been sourcing funding to increase their market presence, spend more on R&D and also produce new diverse products. It’s all going to plan by the sounds of things too with recent financing totalling an estimated 20 billion Yuan.
That’s quite a hefty chunk of change, so how will they spend it? Well first up it is rumoured that 4 LTE equipped phones will be launched later this year, and they will offer a low-cost entry level phone for the first time ever too. Meizu will also work on R&D, which was hinted at in a recent statement that the MX4 will use advanced materials rather than stainless steel. Employees are also set to benefit too with some staff being offered shares in the company.
Meizu are rumoured to launch their next phones in September. Keep posted for more news.