OnePlus kicks off controversial “ladies first” promotion

oneplus one

OnePlus are once again at the center of a controversial campaign to help increase their forum numbers and boost their reach.

First it was the invite system, then it was “Smash the Past”, now the controversy is around a new “Ladies First” promotion being held on the OnePlus forums right now. The thread is asking female fans, and female fans only, of OnePlus to post images of themselves. The 50 most liked images will be rewarded an invite to buy the OnePlus One phone.

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Obviously the forums have lit up with complaints that the new promotion is unfair, and sexist. Not that has stopped OnePlus, and nor has it done much to encourage female fans to post their images. Currently only a handful of photos have been posted, some of which are photo shopped, or simple mocking the giveaway.

No matter your feeling about OnePlus, the promotion or the OnePlus One you have to admit that this is an odd route for the company to be taking. Imagine if Apple, Samsung or HTC tried to do this!

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  1. President Putin
    August 12, 2014

    One more reason I hate this brand. I am not a brand conscious person but if i am ever seen with a product of this brand, I would be ashamed.

    Their tagline should be
    OPO: Insulting Humanity since 2014

  2. The Chosen One
    August 12, 2014

    Lets admit this!
    Tech enthusiasts are mostly men!
    So what if a promo is done exclusively for the female techies amongst us? Surely nothing is wrong with that!
    More brands should cater more than just a model or two of their offerings to the female techies amongst us.
    Let the female tech revolution begin!

    • Airyl
      August 12, 2014

      It’s got nothing to do with being a female techie. The problem, aside from asking women to take and share pictures of themselves for a phone, is that it’s only the top 50 most liked images. That’s like telling the losers they lost because their faces aren’t good enough.

      And no, I don’t think female techies should get any special treatment since there’s not really any obstacles to being a female techie.

  3. Aeonia
    August 12, 2014

    i think they just took down the thread…or it crashed..

  4. prabu
    August 12, 2014

    Hi Andi,
    The thread was just removed, just a sec ago..