It’s only been a handful of days since Micromax overtook Samsung for market share in India. If that wasn’t a big enough blow, Micromax just announced a partnership with top maker, Corning, who’re best known for providing Gorilla Glass.
Even though there are quite a few Micromax phones that already come with Corning Gorilla Glass protection, there’s nothing like a deal like this one, that makes consumers feel all the more secure. A recent example could be the Xiaomi Mi 3; the Chinese company has specifically been mentioning that all of its India units come with Gorilla Glass protection, which surprisingly is not the case with every other Mi 3 unit that’s sold in other markets.
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At Micromax, we endeavor to augment customer experience through innovative technologies and best-in-class collaborations. Our agreement with Corning, a world leader in materials science, exemplifies our vision to differentiate based on enhanced customer experience. Corning Gorilla Glass 3 is an ideal solution for the Micromax smartphone product portfolio, providing our customers with a superior touch experience, durability, and damage resistance. We look forward to a successful relationship with Corning to deliver a differentiated experience to our consumers.
– Sanjeev Kapoor, Chairman, Micromax
With popularity on the rise, Micromax have shown great intent by partnering with Corning. Rising consumer awareness means that the everyday buyer is better aware of the product, and such a relationship will only help.[Via]