UMi Zero first official photos plus rumours of a $250 price tag

UMi are currently in the process of turning over a new leaf. The company are looking to the future and hoping to score big time with a new device will premium build quality! Take a look at the UMi Zero in these hands on first official photos and tell us what you think of the rumoured price tag.

The UMi Zero, an alloy bodied smartphone with 5-inch Super Amoled display, is about ready to hit online stores internationally. UMi have been promoting the new phone quite fiercely over the past months and suggesting that the new phone might be the start of an all new UMi as a brand.

Build quality is certainly an improvement over the previous plastic devices. We can see from leaked specs, and these first official photos that the Zero is an elegant device, and I can confirm it feels pretty good too as I have held and early production model.

These images, first published by, show the final production phone with 1080 display, and featuring Sony front and rear cameras, octacore MT6592T processor and 2GB RAM. Fast charging is also a feature and will help you keep the built-in 2500mAh battery topped up.

UMi Zero official photos

In addition to these photos, we have also come across an official store listing for the 137.37 x 66.36 x 6.4mm smartphone, which gives a retail price of $249.99. UMi are obviously hoping that international customers are willing to pay the premium for the UMi Zero’s high quality construction, as lack of LTE at this late a date in a new flagship seems like an odd omission.

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Is the UMi Zero likely to be the next phone you buy? What do you think of the suggested retail price? Let us know in the comments below.

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