UMi Zero first official photos plus rumours of a $250 price tag


UMi are currently in the process of turning over a new leaf. The company are looking to the future and hoping to score big time with a new device will premium build quality! Take a look at the UMi Zero in these hands on first official photos and tell us what you think of the rumoured price tag.

The UMi Zero, an alloy bodied smartphone with 5-inch Super Amoled display, is about ready to hit online stores internationally. UMi have been promoting the new phone quite fiercely over the past months and suggesting that the new phone might be the start of an all new UMi as a brand.

Build quality is certainly an improvement over the previous plastic devices. We can see from leaked specs, and these first official photos that the Zero is an elegant device, and I can confirm it feels pretty good too as I have held and early production model.

These images, first published by GizChina.es, show the final production phone with 1080 display, and featuring Sony front and rear cameras, octacore MT6592T processor and 2GB RAM. Fast charging is also a feature and will help you keep the built-in 2500mAh battery topped up.

UMi Zero official photos

In addition to these photos, we have also come across an official store listing for the 137.37 x 66.36 x 6.4mm smartphone, which gives a retail price of $249.99. UMi are obviously hoping that international customers are willing to pay the premium for the UMi Zero’s high quality construction, as lack of LTE at this late a date in a new flagship seems like an odd omission.

Is the UMi Zero likely to be the next phone you buy? What do you think of the suggested retail price? Let us know in the comments below.

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32 Comments

  1. Sere83
    September 30, 2014

    Yep you lost me at no LTE. Very bizarre choice. Real shame, looks super nice

    • spm
      September 30, 2014

      No lte no party

  2. claude
    September 30, 2014

    i hesitate between this umi zero at 250$ without 4G but super amoled screen and aluminium body, and the Nubia z7 at 295$ without super amoled screen, with plastic body but 4G.
    what is ur opiion abt my alternatives ?

    • September 30, 2014

      Well I have news that this is not the official price… Umi say the official RRP is $299 :O

      • balcobomber25
        September 30, 2014

        At $299 that’s a no buy, especially since I can get a Xioami Mi 3 for less, if I want a phone without LTE that would be it.

      • The Bastard Christ
        September 30, 2014

        lol, no way at $300… maybe $220, hard sell at $250.

      • jasom
        September 30, 2014

        UMI is a joke.

      • cuios
        September 30, 2014

        Are they serious? At 220$ you can find Doogee 900 with lots of features at this high price it will be no sale.

  3. iKosh
    September 30, 2014

    I was expecting more for less.

  4. batpro
    September 30, 2014

    Take a file to those corners and round them off.

  5. manohar basavaraju
    September 30, 2014

    MTK 6595 Soc with LTE would have won the hearts of many tech fans. Old CPU at the time when we are about to taste 64bit Soc is an odd choice no matter how well you build a phone which looks new from outside….. Umi you should have had thought about it

  6. pa5t1s
    September 30, 2014

    Looks great but at 250 or 300$ (the same in €?) it’s a no-thanks for me…
    BTW, what happened to X3? UMI doesn’t deliver imho

  7. Abir
    September 30, 2014

    I fear this phone is going to be a disaster, that SOC and the slim chassis are not going to get along and design along is not going to make people pay 300 odd bucks

  8. Oscar
    September 30, 2014

    Saw some pictures here:
    http://www.china-devices.com/Thread-UMI-ZERO-Unboxing

    Are these real? The Z frame you can ‘click’ on seems neat.

  9. Allanitomwesh
    September 30, 2014

    $299 Ain’t nobody gonna buy it over an MX4/Mi3. Worse still with the now “old” MT6592.

    • pa5t1s
      October 1, 2014

      Same for OnePlus One @ $299…

      • Allanitomwesh
        October 1, 2014

        IUNI U3,ZTE Z7 Mini,Huawei Honor 6 etc. you gotta match their benchmarks and gpu scores,and 450MP can’t.

        • pa5t1s
          October 1, 2014

          Umm, maybe I didn’t make it clear: I do agree that’s a too high price 😀 –> for $299, you can get a OPO instead 🙂
          Sorry to mistake you

          • Allanitomwesh
            October 1, 2014

            You can also get the above listed for $300 🙂

    • balcobomber25
      October 3, 2014

      MX4 maybe because I think it is hideous looking, Mi3 not a chance. I would even buy the Gionee S5.5 over this, which is around the same price.

      • Allanitomwesh
        October 4, 2014

        Your opinion on MX4 is of course just you,looks are biased to the beholder. It is still superior device hardwarewise for the same price,at least in china.

  10. Cuerex
    September 30, 2014

    i love the materials used on this phone but i hate the bezels

  11. Tony Starks
    September 30, 2014

    I wouldnt pay more then 99 Bucks if it dosnt have LTE.
    Its like buying a brand new state of the art PC with a dialup modem in it.
    Or a Ferrari with 1.2 liter engine… It just dont make sense

    • pa5t1s
      October 1, 2014

      +1 😀

    • balcobomber25
      October 3, 2014

      Really depends where you live and what you use your phone for. In some places LTE coverage isn’t what is advertised (in some countries it is completely not existent). To some people 3G+ is more than fast enough to do what they need.

  12. joe
    September 30, 2014

    The bezels are too thick.

    • September 30, 2014

      I would not pay more than 130§ USD for this…

      As previously mentioned, I would consider an upgraded version with a 5.5 inch FHD screen and MT6595 chip, then the 250 pricetag would make sense.

      So the answer to the question is a big… NO

    • Сергей Паньков
      October 1, 2014

      137.37 x 66.36 x 6.4mm , soo big bezels on images… smells like bullshiting.

  13. Frank Wu
    September 30, 2014

    Price with LTE okay, without LTE reckon it will be worth about $180 in order to secure orders!

  14. Mark Adrian Sammut
    October 1, 2014

    Super AMOLED or not?

  15. DC
    October 1, 2014

    No LTE no WAY

  16. adimavi
    October 1, 2014

    The dimensions (137.37 x 66.36 x 6.4mm) is imposibble according the photos.