It’s been a market which I have told many in the industry is ripe for the picking, and it looks to be Xiaomi who will be biting the bullet.
Currently, GoPro is the biggest name in action camera for extreme sports. The Hero range is designed for use when climbing, skydiving, and mountain biking (the purpose I use mine for). With great quality video and a lightweight design the GoPro Hero is one of the must have camera to buy, but they are not cheap and this is where Chinese phone makers can move in.
Rumour has it that Xiaomi could be the first to take on GoPro and manufacturer their own portable sports camera for the emerging sports market in China. Apparently Xiaomi are teaming up with a company called Ant Technology based in Shanghai on the project and a release could be before the end of the year.
If Xiaomi are producing a action sports camera at their usual low-price point then I will certainly be one of the first customers!