Ecoo Focus E01 Hands On: World’s most affordable 1080, octacore!

Getting home last night, I was greeted by a tempting looking parcel… which had the Ecoo Focus E01 neatly packed in generic packaging. Generic because Ecoo are yet to finalize the retail packaging for the device.

There’s been a while since a Chinese company made a truly VFM phone, which would actually be affordable for all. The OnePlus One could be a valid argument, but not everyone would want to spend $299. The last phone that actually grabbed the budget market by its throat was the Redmi 1S, which still goes strong in countries like Indonesia, India, etc.

The Focus E01 is a smartphone by Chinese startup Ecoo, who’re wanting to replicate the effect that the Hongmi/Redmi series had, at a slightly extrapolated level. The Focus E01 is their first outing, which comes with an octa-core processor and a full HF screen. And as far as we can tell, it’s a decent effort!

Ecoo Focus E01 specifications

[table id=172 /]

Considering that the phone can be yours for under $150 shipped, the specs set is definitely not bad. The 1GB RAM might be a bottleneck as far as serious multitasking is concerned, but if you’re not one of those who tend to have an array of apps running all at once, you should be good.

Build quality

Ecoo Focus E01 (13)

Right of the bat, the build quality on the device seemed immaculate considering the price tag it bore. As you can see from the pictures, the Focus E01 gets no points for design since it’s basically a Galaxy S5 lookalike; but it does shine when you’re talking build. It simply does not feel like a $150 phone, maybe more like one that costs double or more.

It has the same corrugated rear which might not be to everyone’s taste (as we’ve seen with the Galaxy S5), but certainly does the job to give you the much sought after ‘grippy’ feel lacking on most phones of today.

In all, we give full points to Ecoo for the lovely build that’s reassuring in more ways than one.

Gizchina News of the week


Ecoo Focus E01 (6)

Every phone coming out of China packs a display that commands another look. Unfortunately, the Ecoo Focus E01 doesn’t exactly live up to the standards. Make no mistakes, the 5.2-inch 1080p panel is nothing bad; but it ain’t anything great as well. Maybe we’re being a bit too harsh, perhaps. What makes matters worse is that there’s a bit of backlight bleeding on the unit we received. We’re sincerely hoping it’s a lemon we got, and that other production units of the device do not suffer from the issue. Again, it’s not too much (definitely something you could ignore looking at the price tag), but it could get better.


The phone comes with vanilla Android, which in our books is a massive relief. Many OEM skins don’t do much to make the experience better, which is reason enough to believe in vanilla Android. The clean OS also allows the phone to manage a decent 30,000+ points on AnTuTu!

However, it’s a shame that it runs Android v4.2 Jelly Bean out of the box. Here’s hoping for a KitKat update soon; Ecoo could really catch the attention of buyers around the world by providing timely Android updates.

The device is snappy enough thanks to the octa-core processor. One thing that you will have to get used to though, are the slower swipe animations. They’re more like iOS than Android!

Picture Gallery


The Ecoo Focus E01 looks like a very strong contender in the budget market. Chinese phones have made a mark worldwide with their high end offerings, and its just about time that they repeat the success with some quality budget phones.

Let us know in the comments section below if you have any questions related to the device, we’ll be happy to get back with answers!

The Ecoo Focus E01 can be bought from for $147.99!

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  1. Andrew P
    November 8, 2014

    This is a clone(not fully 1:1, but still clone), and I am not interested in clones at all. I can imagine my friend saying “Oh, look, another crappy Galaxy S5 clone”.
    Anyway I am sure there will be people who are interested in it, it’s much better device than other $150 phones.

    • November 8, 2014

      Would’ve liked an original design myself, but well… But yeah, specs (and the build) are pretty cool for the money.

      • Rob
        November 8, 2014

        Battery life and camera quality are both gonna be important points for would be buyers too.

        • November 9, 2014

          It had only been 12 hours since we received the phone when this article was published. We’ll be in a better position to talk about battery and camera in a couple of days 🙂

          • Rob
            November 9, 2014

            Personally I always find that battery life only settles down after a few weeks once everything is installed on the phone and its had a few charge/discharge cycles. Battery life always seems good on a new phone with nothing installed! lol

            • November 9, 2014

              Hah, you got a point there. Also, I believe batteries get ‘seasoned’ with 5-6 charging/discharging cycles, which is why a week is usually what we take before writing a complete review 🙂

    • Han Lubach
      November 8, 2014

      Which shape of phone do yo want

      Square rectangle round pyramide octoshape or BarbaPappa shape.
      It just a box that you can use to make a call.
      Why must it be High Couture

      • Andrew P
        November 9, 2014

        Well, that shape can be different by changing few degrees. Ecoo Focus E01 uses absolutely same shape as G S5, so I am not sure why you are defending that design.

  2. Greg Zeng
    November 11, 2014

    With so many brands & models of phones, surely they share the same battery types/ sizes. Over the years, I found this to be the case, especially for China-brands, using the batteries of well known models-brands.
    Is there a data-base of battery-types or battery sharing? I think my two batteries (& associated chargers) for my Jiayu G4a might fit some of the later phone models from Jiayu, but I’m not sure.

  3. dickeater
    November 19, 2014

    When is this shit coming out? Not even able to find anything Ecoo on taobao