Blu’s an up and coming vendor in the US market, noted for its budget offerings. Very often, the phones sold by Blu in the US are existing models cherry picked from China and given a new name. This is a win-win situation for Blu as well as the end-user; Blu doesn’t have to spend loads of money on R&D, and the benefit gets passed on to the buyer as well.
This time round, Blu chose to sell the Gionee Elife S5.1 under its name in the country. The device will be called Blu Vivo Air, and will sell for an extremely impressive US$199 starting later this month, via Amazon among other sellers. You might already be aware of the specifications, but lets take a recap anyway.
There’s a 4.8-inch 1280 x 720p AMOLED display, coated in Gorilla Glass 3, a 1.7GHz octa-core chipset (MediaTek MT6592) and 1GB of RAM to make for a mid-range setup. Of course, processing prowess isn’t the device’s USP anyway, nor is Blu advertising it to be that way. Other than the aforementioned internals, the device will have an 8 mega-pixel rear camera, a 5 mega-pixel front camera and a 2,100mAh battery.
It’ll only run Android v4.4 KitKat out of the box, but you can expect a Lollipop update later this year, although the company doesn’t promise anything of that sort.
In other news, Blu also launched 6 entry-level to mid-range phones along with the Life Air for the US market, all of which retail for around the US$200 mark save for the very entry-level Studio G.