First Yureka sale over before you could even say Eureka!

Micromax finally upped the ante last month with the launch of it’s own sub brand, Yureka. Even though I’d have liked the brand more if they spelled it like it’s meant to be spelled. Nonetheless, they have my full attention, and more with the Yu which follows the OnePlus ideology a bit, yet is priced less than half.

The catch is that the Yu Yureka is India-only for now. The device looks like a well made one… GizChina readers might know it as the Coolpad F2 4G. Yu however sell the phone with CyanogenMod on top of Android, which is quite the ‘in’ thing these days. Nonetheless, the device has been well received by not only geeks, but also the everyday smartphone users. Testimony to this is the fact that 10,000 units of the Yu Yureka sold out in just 3 seconds in India today morning.

The phone was made available via Amazon India, which is also OnePlus’ exclusive retails partner for the OnePlus One in the country. At 8,999 INR (US$144), the Yureka is, and understandably so, an extremely lucrative proposition with its 2GB RAM and 64-bit Qualcomm SoC. The next sale day is set as 22nd January.

We’re trying to get our hands on the Yureka for review. Meanwhile, let us know what you think about this phone. What would be the maximum price you would be happy to pay for a device like this?

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