Before the launch of the One, OnePlus held a contest where participants posted pictures taken on their smartphones, and the best ones got a chance to test the OnePlus One’s camera (minus the surrounding phone). And then there was another where the winner won a trip to the OnePlus offices to be the first to try out the One.
This time round, OnePlus is having another one of these contests — Photo Mania 2015 — which will allow three winners a free trip to Hong Kong to try out the OnePlus 2. This also confirms the fact that the upcoming phone will indeed go by that name.
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More information about the contest can be found on the OnePlus forums. Contests such as these have played a pivotal role in OnePlus’ marketing and publicity, where word-of-mouth has dominated any other form of advertising. OnePlus seems keen to continue on that road, from the looks of it.
The One was a mighty impressive phone for its time, and its still selling — at a discounted price, that too. The interesting bit here is that no one really knew OnePlus or had any expectations from the One, but now that the bar is raised high, I wonder how the company will react to all the hype that’s bound to be created.[Source]