Letv Le 1s pre-orders breach the 11 million mark!


Sure, the Letv Le 1s appears to be one of the most desirable phones around. But knowing that still isn’t enough to digest what unfolded in China just days after the phone was announced.

Letv have claimed that the Le 1s received more than 11 million pre-orders in a span of one week. Not just that, Letv also threw in some numbers that have got to do with the money: 12.1 billion Yuan (or $1.91 billion) is what the company has gathered from pre-orders, Letv claim!

Not just the Le 1s, but the uMax120 3D 4K TV that launched alongside the Le 1s seems to be doing very well also. The TV isn’t particularly cheap; it costs half a million Yuan to get one. Despite that, sales seen so far seem to have overwhelmed Letv.

“Sales target for uMax120 is 1 billion Yuan. However, the market reaction has outperformed expectations with sales of over 500 million Yuan in the 48 hours following the product’s launch. While initial market statistics show that the capacity in China for TVs over a 100 inches is only around 200 units, the uMax120 sales have exceeded the country’s market capacity. Among the 1128 preordered uMax120 customers, 10% are business clients, 65% are from apartment owners, while the remainder was pre-ordered by villa dwellers.” Letv founder Jia Yueting said.

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20 Comments

  1. Rob
    November 3, 2015

    Well that’s quite a surprise considering their first 3 devices hit the 1 million mark after 3 months, since this is only a minor upgrade over the original is hard to understand why pre-sales have gone through the roof. Of course this only applies assuming everyone who pre-ordered actually purchases the device.

    • Joel Adames
      November 3, 2015

      They got on the fingerprint party, rounded up some squared edges and fixed the price. I would buy it right now if available.
      Then comes the question: if they will lose money on it and they have 11million orders, will they be willing to take all that loss??
      And they do will they fulfill all orders????

      • Dante
        November 3, 2015

        nah you dont know the cost of it right now , look at all the other chinese devices (umi iron) is almost the same in design language and specs except that it has mtk 6753 instead of x10 but still this SoC got so cheap these days that uh….

        • Sansa
          November 3, 2015

          They have released the bill of materials. If you are going to believe that, they are indeed selling below cost price.

          LeTV has proved they are in the phone market to stay, I think that’s the reason they are getting sales records. Oh and the price matters too of course.

          BTW, the GPS (on Le1/x600) is fixed for good on the last update. Case closed i say.

          • beez276
            November 3, 2015

            What about the Wifi antenna on the X600, it has a poor reception.

            • Sansa
              November 3, 2015

              I notice wifi is just a bit better, not much, just a bit.

  2. vijay sud
    November 3, 2015

    The lesson of this is ..design an attractive device..price it well and customers will flock in droves.

  3. Lars
    November 3, 2015

    Good for them, not so good for the people trying to get their hands on one :). Wonder how well they will be able to keep up with that demand.

  4. Joel Adames
    November 3, 2015

    Any ideas of date of availability?
    Where to buy?
    And such?

    • November 4, 2015

      It went on sale yesterday, Chinese resellers mustve gotten hold of a few. Try your favourite shop.

  5. Muhammad Yasir
    November 3, 2015

    how can they sell this at a loss ?!

    • Maximilian Falkenström
      November 4, 2015

      To my understanding they sell it at a loss and then they make money back when people sign up for their tv subscription service. They apparently sold the last phone at no profits for the same reasons.

      • November 4, 2015

        Yep, thats right.

      • Muhammad Yasir
        November 4, 2015

        weird !

  6. MaxPower
    November 3, 2015

    most of those sales are from resellers that have filled their stock.
    This is the time resellers make more money due to big demand, plus it won’t be bad surprises because the Le1 sold very good and this one can do only better.

    I’m so tempted to get one myself, but unfortunately i need a phone with NFC.

  7. DC
    November 4, 2015

    1 million or 11 million? Very unbelievable to chalk up 11 in such a short time…..

  8. joe motn
    November 4, 2015

    LeTv has a lot of bloat, and no good custom roms. Its definitely not good for those that care about the security of their device.

  9. E8hffff
    November 4, 2015

    1,910,000,000 CNY = 301,492,466 USD then / 417USD average price = 723,003 phone pre-orders. Not factoring other models and devices.

    Letv Le 1 X600 = $305USD
    Letv Le 1 Pro = $530USD

    723K phone pre-order sales is vastly different to 11million. They probably counted web-server element transaction hits. Some comparison, Apple iPhone sales in and around 2010 garnered counts of around 8-14 million world wide sales per quarter. In some respects LeTV are claiming they have an iPhone on their hands – I don’t think so

    I’d say the claims are deceptive. If of any substance probably majority are Chinese sales and even then Chinese are pulling in their spending so it’s hard to believe they’d get the sales.

  10. E8hffff
    November 4, 2015

    The LeTV on sale at 219USD and $329 for the Pro is a good deal. Check the GizChina shop!

    http://shop.gizchina.com/letv/letv-le-one-pro-smartphone-312.html?utm_source=related-products
    http://shop.gizchina.com/letv/letv-le-one-smartphone-3gb-ram-32g-rom-341.html?utm_source=related-products

    I’d be straight in to purchase the pro only if they had better camera specs. For those not so concerned then they seem to be nice phones otherwise.

  11. RiverHorser
    November 6, 2015

    Just saw billboards up in Beijing advertising the 1s for 1099RMB and next to it a ad from Meizu advertising their brain child for 1099RMB respectively…. as usual, no ad or real/any public interest in regards of the one+2 or X