I’m sure you all know of Readers Digest, well over in China they have their own version of the publication which started back in the early 80’s and has now teamed up with Siswoo to use the R9 Darkmoon.
The Chinese equivalent of Readers Digest started back in 1981 and being a Government owned publication is a feather in the hat of Siswoo, a phone maker which is only just over a year old.
Readers Digest will sell a slightly modified version of the dual screen Siswoo R9 Darkmoon (named the DZS2 in China) with their own application pre-installed. The app will allow customers with a Readers Digest subscription to access the latest publications and articles and read them on the secondary E-ink display.
The company hopes that it will be able to attract a large number of it’s 10 million monthly users and could also attract younger tech savvy clients with the use of the new dual screen mobile phone.
Over this past year Siswoo have been the dark horse of the Chinese phone industry, working with larger companies to acquire lucrative bulk deals rather than heading to the internet and competing on price, and it seems to be working. As well as the Chinese Readers Digest deal, Siswoo have also signed with Tmobile and Jazztel in Europe too.
Will more Chinese phone makers attempt to do business like this in the wake of Siswoo’s success?