UMI are always trying to add some flavour to their products and naming the models with european captial cities names just falls in that line of thinking, Then you can easily say your newest phone is inspired by the landmark in such city, just like the UMI London is apparently inspired by the famous Tower Bridge ?
So how is that inspiration visible ? Well seems like they want the UMI London to be as resistant and sturdy as the landmark for once, thanks to the unique DG Twin-Shield technology developed by UMI and consisting of double protective glass and 3M laminated tapes protection the front panel of the phone.
Beauty and the curve elegance should be another inspirational area and the phone should offer good grip and fall just in hand thanks to the double glass and the unibody construction. And well metal build is the same as with the bridge right ?
It all sounds so far fetched, but the marketing wizards must be a bit of poets too 🙂 So rather take a look here to check out the UMI London specs or rather here, where you can get the phone already in a presale offer.