In the last years, mobile phone makers have begun sponsoring sports events quite heavily. From the Indian Premier League cricket to the NBA and FIFA World Cup. Well, tonight Vivo held a conference in Beijing Tai Temple announcing that they will be the official sponsors of FIFA World Cup for 2018 and 2022, with more events coming in the future as well.
Thanks to this deal, the Vivo logo will be appearing pretty much everywhere and most importantly beside the FIFA World Cup banner for 2018 in Russia and 2022 in Qatar. The contract doesn’t only include World Cups though, they will indeed also appear on the 2017 Confederations Cup and 2021 Confederations Cup.
Vivo’s Senior Vice President — Ni Xudong — said:
Meanwhile FIFA’s Secretary General Fatma Samoura expressed that:
Vivo have previously worked with Indian Premier League cricket competition and its the company who also helped bringing NBA to China, giving birth NBA China.
And here’s a FIFA World Cup Russia 2018 Special Edition Vivo Play 6: