Xiaomi opened 16 new Mi Home stores this weekend


It seems that after the 1$ billion loan they recently secured, Xiaomi aims higher in terms of expanding their offline sales infrastructure by opening even more Mi Home stores all over China. In these stores, the company showcases and sells smart home products, mobile accessories and home wireless gadgets, to smartphones and power banks.

During a recent interview, Xiaomi’s CEO, Lei Yun confirmed that they plan to further expand their presence in the form of physical locations in major cities all over China. Lei Jun said that 200 stores are planned to be opened this year with the ultimate goal of reaching 1,000 stores in three years.

That’s why over the previous weekend, the company celebrated the opening of 16 new stores in China, with 79 stores in total having opened during the past 3 months. Xiaomi is using an aggressive policy to compete with Oppo and Vivo – they already have a really strong presence in the Chinese market – and to succeed in this, they keep investing in new Mi Home stores.

Let’s hope they have learned from what happened to LeEco’s aggressive strategy last year that led to its possible demise.

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7 Comments

  1. Roger
    August 29, 2017

    I read that they were going to be using the money to expand into the west.

  2. Freeje
    August 29, 2017

    I was able to buy a Redmi 4x in of these stores and at the same price as online.

  3. Freeje
    August 29, 2017

    I was able to buy 4X in one of their stores and same price as online.

  4. Guest
    August 29, 2017

    I was able to buy a Redmi 4x in of these stores and at the same price as online.

  5. Guest
    August 29, 2017

    I was able to buy 4X in one of their stores and same price as online.

  6. cyril symbio
    August 30, 2017

    actually nothing to do with LeEco. LeEco is a stupid company led by stupid kids playing with their industrial tool as if it were toys. They invested everywhere, jumped from Smartphone to e-car, bought Concert rooms, real estate, went to the US, lied to investors, spent the public money lent by the government into stupid shits. The CEO can buy a mansion with the company money while he is firing his employees because the company loses too much. Unfortunately stupid behavior as many others of those brand new Chinese tycoons who feel really powerful once they swim into giant loans. They laughed about Xiaomi strategy which was said “too slow and too weak”. Well… Xiaomi stand still. Everyone spat on Xiaomi each time they postponed their expansion outside China’s borders. Well, at least they are still up, and their prices didn’t go up by too much. Unlike Huawei or that shitty Oppo.

  7. cyril symbio
    August 30, 2017

    actually nothing to do with LeEco. LeEco is a stupid company led by stupid kids playing with their industrial tool as if it were toys. They invested everywhere, jumped from Smartphone to e-car, bought Concert rooms, real estate, went to the US, lied to investors, spent the public money lent by the government into stupid shits. The CEO can buy a mansion with the company money while he is firing his employees because the company loses too much. Unfortunately stupid behavior as many others of those brand new Chinese tycoons who feel really powerful once they swim into giant loans. They laughed about Xiaomi strategy which was said “too slow and too weak”. Well… Xiaomi stand still. Everyone spat on Xiaomi each time they postponed their expansion outside China’s borders. Well, at least they are still up, and their prices didn’t go up by too much. Unlike Huawei or that shitty Oppo.