Amazon’s Echo Line hits the Indian market


Since Amazon launched their AI assistant, aka Alexa, it became very popular with a growing adoption, however the success keeps kinda limited by the market availability and by the gadgets supporting it. Now in a move to expand its reach ability Amazon is launching three new echo devices, from their own Echo’s speakers line, at India.

The Amazon Echo, Echo Dot and Echo Plus will come for India, with special features totally customized for the Indian market. In a fast example, Alexa will speak English with an Indian accent, probably in a move to make the Indian user more familiarized with the AI assistant.

Amazon also is very keen on Alexa capabilities, and didn’t save efforts to tease what the user can do with its Echo device, that said the device is meant to support up to 10,000 skills, and it includes great support for most of the popular services used at India, that includes the food delivery service Zomato, the booking platform Ola, services request from UrbanClap and more. Amazon also aims to bring a seamless experience for the Indian user as Alexa also include support for Indian names, places, music and a whole of the local knowledge, making device not only “an extra thing” but also very helpful for those who want to know more and learn about the country.

Other features common from what Smart Hubs offer are also included, like setting reminders for events, alarms and so on, just by the voice recognition feature.

Are you at India and got your interest on all this? There is a small catch though. For ordering any of the available Echo devices, anyone interested will have to request for an invitation, then after some days an email with the requested invite will arrive, after that, finally, you can order one of the Echos. The excuse? Well probably Amazon wants to see how demand goes on before pushing a huge offer.

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The Echo Dot will be available for INR 4,499 ($70), the Amazon Echo will sell for INR 9,999 ($154) and the Echo Plus costs a little more with a INR 14,999 ($230) price tag. Those who get an invitation will also get an additional cut of 30% over any of the ordered Echos.

This launch also means more than just another launch for Amazon, represents its first entry on the Asian market, and depending how this goes on, the company can expand to another countries, with Japan being their next target.

So, you’re at India and got any interest on this? Tell us about in the comments below.

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