Over the years, Nokia amassed a lot of followers such that whatever the company does is of huge concern to many. The company recently released a new holiday TV ad captioned “Be The Gift“. This is not entirely a smartphone-related ad as it also shows the closeness between family members with the help of Nokia. The message was that no matter how far you are from your loved ones, you will remain close with Nokia. Also, the video shows features and apps present in the latest HMD devices but surprisingly, the ad made us understand that holidays are not about smartphones alone and we have to learn how to switch off our devices and spend some time with loved ones who are close.
At the end of the ad, there was a reunion of mother and child who were both happy. In this video, Nokia didn’t advertise any of its smartphones and it seems to focus more on brand-quality besides the very important holiday message it carries.