As the competition in the Chinese smartphone market stiffens, most brands are now taking the battle to India (second largest smartphone market in the world). According to a report byĀ Cybermedia Research, Xiaomi made more impact thanĀ Samsung in Maharashtra (India’s richest market) and its sales in this region accounted forĀ 13.7% of the sales in Q4 2017. In total, Xiaomi soldĀ 31.2% of smartphones whileĀ Samsung managed a paltry 15.3% in the quarter. Other companies which made an impact in this region includeĀ Vivo, OPPO, and Lenovo (including Motorola).
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In Q4 017, Xiaomi opened two Mi stores in Maharashtra and the company sold the Redmi Note 4 more than any other device. In the past, Xiaomi was mostly interested in online sales but the company’s fortunes haveĀ increased since it ventured into the traditional sales pattern. The presence of these stores inĀ Maharashtra probably had a positive impact on its performance in the region. Collectively, the top 5 companies (Xiaomi, Samsung, OPPO, Vivo and Lenovo/Motorola)Ā sold overĀ 84% of the smartphones.
