The Chinese smartphone market is a very competitive place and “big” brands like LG have been pushed out of the market because of the competition. Another South Korean manufacturer, Samsung, is currently having a hard time in the Chinese smartphone market. The company was once a dominant force in China but as of today, it has less than 2% market share in China. Some days ago, the company acknowledged its abysmal performance in China and vowed to boost its performance by producing “truly localized” Chinese devices. Samsung’s mobile division chief, DJ Koh, apologized to shareholders noting that the Chinese market is very complicated and that the company is trying a different approach to become relevant in China again.
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The company has taken some steps to grow its Chinese business by shuffling some of its principal officers in China, streamlining its operations in the country and it will be concentrating on high-end customers. In addition, it is currently collaborating with the likes of WeChat, Baidu, Alibaba, and Mobike and others. The high-end market in China is currently occupied by manufacturers like Huawei, Xiaomi, OPPO, Vivo, and OnePlus. Thus Samsung has to come up with some truly innovative and attractive device to displace these companies.