Recently, HTC officially announced its April revenue report. According to the report, HTC’s total revenue for the month was NT$ 2.099 billion ($70 million), a decrease of 55.4% compared to April 2017. This figure is the lowest monthly revenue for HTC since 2004.
The company’s financial report for the first quarter of this year showed that its revenue is NT$8.79 billion ($209 million), which represented a decrease of 39.5% year-on-year. It’s the lowest in 16 years. All these figures hint the company is straightly turning south. And most likely, it will adopt the same strategy as the Japanese Sony. However, there is a big difference. Sony makes components and it runs other businesses quite successfully, while HTC’s business is not diversified at all.
The lack of a new flagship handset in the first half of the year is an important reason for its current poor performance. Moreover, the company’s new high-end VR flagship Vive Pro has already begun to sell, it has not yet obtained a higher profit. So if the manufacturer doesn’t come in with worthy products in the nearest future, its smartphone business is in danger.
However, a few days ago, HTC has officially announced that they will bring new products on May 23. According to the previous news, the upcoming model, the HTC U12+ will carry a Qualcomm Snapdragon 845 chip, a 6GB memory, and a 128GB internal storage. It will also sport a trendy 5.99-inch full-screen with a resolution of 2960×1440. It will also come with a built-in 3420mAh capacity battery and Android 8.1 operating system pre-installed. This configuration sounds quite attractive. But we have also heard it will cost a fortune. If the rumors concerning its pricing are true, the HTC U12+ will not be able to make a tough competition to other SND845-powered smartphones.