Report: OnePlus Surpasses Samsung in Premium Smartphone Segment in India


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Counterpoint Research’s latest analysis shows that OnePlus has surpassed Samsung in the premium smartphone segment for the first time ever over a full quarter. OnePlus has led the premium smartphone segment for the 2nd quarter of 2018, capturing 40% of the market thanks to the OnePlus. OnePlus was also the fastest growing brand in the premium segment, with a growth of over 446%.

Apple and Samsung have had declining smartphone shipments year-on-year. Samsung was reported to have made a comeback in the overall Indian smartphone market. Samsung captured approximately 34% of the premium smartphone market while Apple captured 14%, its lowest ever. OnePlus led the train by capturing close to 45% of the premium segment. The phones in question here include the OnePlus 6, Samsung’s S9 series, and Apple’s iPhone 8 and iPhone X.

The tree brands combined contributed to about 88% of the premium market as compared to 95% a quarter ago, thanks to various new players on the ground like the Nokia 8 Sirrocco and Vivo X21. The top three positions are held by OnePlus 6 with a 30% market share, Samsung Galaxy S9 Plus with a 12% market share and the OnePlus 5T with a 10% market share. Samsung has had a tough year due to the drop in revenue through their smartphones. Even though the chip and display business are doing well, the smartphone business not so much. It is rumoured that Samsung’s next big thing would be the unbreakable flexible display that we reported earlier.

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