When we talk about the huge competition in the Chinese smartphone market, it is not only between the likes of Xiaomi, Apple, Huawei, Samsung, vivo, oppo, Meizu and OnePlus. There are other companies like Ulefone, Bluboo, CoolPad, and others which releases smartphones with flagship/mid-range features for entry-level prices. Two days ago, CoolPad introduced the Cool Play 7 which comes with a 799 Yuan ($118) price tag for the 4GB + 32GB version and 899 Yuan ($132) for the 4GB +64GB variant. Today, this smartphone went on sale and it took about two hours for it to completely sell out. The next round of sales is expected to commence on August 7.
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This smartphone comes with a notched 5.85-inch display. According to the release notes, the display reaches 90% screen-to-body ratio and it uses a sapphire pattern cutting process to make the streamlined glass delicate and crystal clear. In addition, the nano-scale anti-fingerprint coating makes the body last longer and clean. The Coolpad Cool Play 7 is powered by a MediaTek MT6750 eight-core processor coupled with 4GB of RAM and 32GB/64GB of internal storage. In the camera department, we have a 13MP rear camera which is supported by an 8MP shooter for selfies. The selfie camera can effect many alterations like big eyes, face-lift, skin brightening, body whitening and other multi-self self-timer effect. The lights of this smartphone are kept on by a 2800 mAh battery.
CoolPad Cool Play 7 supports AI facial recognition, which identifies five crucial points in the face to accurately and instantly unlock the device. At the same time, Coolpad 7 retains the back fingerprint, and different fingerprints can also launch different applications. In addition, CoolPad Cool Play 7 also has a built-in AI voice assistant which allows users to conveniently operate the phone using the voice when it is not advantageous to use the hands. Comparing the specs and price of this smartphone, you will understand why its difficult for some “first class” OEMs to claim a huge share of the Chinese smartphone market.