Xiaomi & Huawei weakened Apple’s sales in Europe


According to data provided by market research firm Kantar Worldpanel, strong sales of iPhone XS and iPhone XS Max at the end of the third quarter helped Apple achieve a share growth in the US, Australia, and Chinese smartphone markets. However, in the European market, Apple saw a decline. iPhone’s share in the European market fell by 1.6%, only 0.5% in Germany and 4.1% in Spain. 

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According to Kantar Worldpanel, this is related to fierce competition from Chinese brands, especially Huawei and Xiaomi. It is worth mentioning that although Chinese brands have weakened Apple’s market share, according to Kantar Worldpanel, brands such as Sony and LG are the most affected. In addition, because the iPhone XR was delayed, the model is not included in Kantar Worldpanel’s data, and its impact will be reflected in the next quarter’s data

Early sales of iPhone XS and iPhone XS Max models in the US are good, which is good news for Apple. There is also a continued strong growth of iPhone 8 and iPhone 8 Plus which contributes to Apple’s operating system market share in the US. At the same time, the iPhone 8 is the best-selling model in the US this quarter, accounting for 9.4% of the mobile phone market. With the release of the iPhone XR, Kantar Worldpanel expects Apple’s market share to rise further at the end of the year.

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1 Comment

  1. SkidMark007
    November 7, 2018

    Apple owns the the USA, but with the rise of companies like OnePlus and if Xiaomi comes to North America, that may shift the numbers a little. Huawei will never be allowed into the USA, because of there shady past of Industrail Espionage against the former Nortel company. I think the numbers globally for Apple will continue to fall, because of the fierce competition. Even though Apple tech leads by far, that may slow close over the next few years. That means that Android’s 85% share of the global market will grow. As first tier companies like Sony and LG falter, Xiaomi and Huawei are slowly taking those markets on the global stage, but not in there domestic markets. I was an LG customer but, there lack of support and weak new products (poor battery, cameras and updates) has lead many like me to look at OnePlus and Xiaomi as an alternative. Samsung is also losing share to the new comer Chinese because they are pricing there phones like Apple, but they arent the Fruit of the loom!