Samsung S10 will be the company’s “all or nothing”

Samsung is really busy with the preparations of the next trio of Galaxy S10 flagships. The company is also investing a lot of resources in the upcoming folding smartphone, which was showcased recently. The S10 will mark the 10th anniversary of the successful flagship series which might come with a tiny hole in the OLED panel to house the camera and enable an all screen front panel.

While both technologies seem really innovative there’s a reason for Samsung getting in a rush for bringing innovative technologies to the table. The internal troubles with Mobile Communications department in South Korean are forcing the world’s top manufacturer to produce more compelling products, after the problems with the Galaxy S9 series, that didn’t attract a lot of customers.

DJ Koh, CEO of Samsung’s smartphone business is going all-in to find a way to turn the mobile division to a glorious path. Otherwise, the company will go down the hill, and the executive can pretty much lose his job. Korea Herald spoke with a company’s insider, who said that DJ Koh was criticized for weakening the competitiveness of Samsung phones by Vice Chairman Lee Jae-jong after personally visiting a smartphone store in Europe.

Moreover, a Samsung employee revealed: “rigid decision-making system is the most serious problem in the mobile division, which prevents the company from finding innovative ideas and solutions.” That declaration came just after Samsung reported its Q3 results, with the mobile business accounting under $2 billion of operating profit, which is a 30% decrease on a quarterly basis and 10% down year to year.

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Another important fact that shows how Samsung is concerned is the 1% market share in China and the loss of its former position in the Indian market. The South Korean manufacturer was the leader for quite some time in India but saw Xiaomi surpassing its margin in the past months. Going back to the Chinese market, the company is behind the five local companies and even Apple its biggest rival.

Let’s see if the Galaxy S10 and the Galaxy F will be enough to represent a 360-degree movement for Samsung. Otherwise, the company will really need to rethink its strategy in order to keep the leader of the smartphone industry, after all in the second place we have Huawei hungry for having the largest slice of the smartphone market.

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