At the Huawei nova 4 launch event today, Huawei announced that its mobile phone shipments for 2018 are expected to exceed 200 million units worldwide to be the first Chinese mobile phone brand to ship more than 200 million units a year.
In this regard, Huawei’s consumer business CEO Yu Chengdong said on social media, “This has greatly exceeded the target we set at the beginning of the year, thanks to the support and love of every consumer, we continue to work hard to create value for the global consumer”.
In recent years, the development of Huawei mobile phones has been quite rapid. In addition to becoming the leader of the mobile phone market in China, it is also known worldwide. At present, Huawei’s shipments rank third in the world. Yu Chengdong also said many times that Huawei is expected to surpass Apple and Samsung in the future.
Last year, Huawei shipped 153 million mobile phones worldwide. At the time, Huawei executives revealed that it is expected to reach 200 million units in 2018 and surpass Apple next year. In comparison, Samsung’s shipments in 2017 were 317.3 million units, which is about 2 times that of Huawei, but the growth rate is 1.9%. Apple’s shipments are 215.8 million units, which is about 60 million more than Huawei.
At this rate, Huawei is more likely to surpass Apple next year. Some analysts predict that Huawei’s mobile phone shipments will be between 230 million and 250 million next year.
However, it is an indisputable fact that the global smartphone market continues to shrink. Whether it is Huawei or any mobile phone brand, the challenges facing the future will be unprecedented.