On December 24th, HTC Tmall's official flagship store once removed all smartphone models in the store. This caused speculation regarding the survival of this brand but the company said that it was only an adjustment of the store operation. An HTC official claimed that HTC will continue to sell its products and we should expect some new smartphones from the company in 2019. It now appears that HTC has lost touch with the smartphone manufacturing industry and it cannot keep up with the competition in the market. If the company continues to follow this trend, it is definitely heading for bankruptcy.