Google spent $7.4 billion on being the default search engine for iOS and other ways to acquire traffic in Q4 2018

Alphabet, the parent company of Google, Has presented its financial results for the fourth quarter of 2018 a few hours ago. During the last quarter of the last year, advertising revenues reached $32.6 billion, representing an increase of 20% over the same period of the previous year. This is the same rate of growth that the company achieved in the fourth quarter of last year.

The company paid $7.45 billion to acquire traffic during the quarter, which includes the money it pays Apple to become the default search engine for iOS devices.

This figure represents 24% of Google’s advertising revenue in the fourth quarter of 2018, and increased 13% sequentially with respect to the third quarter of 2018, and 15% year-on-year with respect to the fourth quarter of 2017.

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Other revenues, which include its cloud and hardware business (such as Pixel smartphones, smart home speakers and more), increased 31% to reach $6.490 billion, slightly surpassing Wall Street expectations.

Overall, Google’s revenue for the quarter was $39.1 billion, 22% more than the $32.2 billion recorded during the fourth quarter of 2017. The search giant’s operating revenue increased 13% year-over-year, from $8.6 billion to $9.7 billion.

Source/VIA :
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