On April 23, Xiaomi released the innovative Xiaomi Mural TV and a series of full-screen TVs. On its first official sale, the Xiaomi Mural TV sold out in 9 minutes and will be re-sold on May 9. The sales of Xiaomi’s full-screen TV is booming and the supply is sufficient. In the past two years, Xiaomi smart TV has risen so high in the Chinese market. Its annual growth rate for 2018 was as high as 229% and the sales volume in Q4 2018 exceeded 3 million units, becoming the largest TV brand in China.
Since April 2018, Xiaomi TV became the largest TV brand in China and since then, its shipment has risen. Xiaomi has been quite innovative with its TVs. In addition to its high performance, the unique PatchWall Artificial Intelligence (AI) voice system also provides an excellent product experience. In terms of content, the company integrates the latest and hottest mass content resources in its TV such as iQiyi, Tencent Video, PPTV, Sohu Video, etc., so that users do not have to worry about the content.
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Since 2018, Xiaomi added its self-developed Xiao Ai to its TVs. With this feature, Xioami TVs can be the visual portal of the AIoT smart home. Users can directly control nearly 2000 Xiaomi smart devices through the TV remote control. However, despite Xiaomi’s exploits in China and India, it has not been able to take its TVs to other parts of the world. Perhaps, the company is careful because the global TV market has more heavyweights like Samsung and Sony to contend with.