A counterpoint report released earlier this year suggested that India’s overall smartphone shipments grew 4% YoY in Q1 2019, with several major brands like Xiaomi, Realme, and OnePlus focusing on expanding their offline distribution network in the country. A report that first stemmed from 91Mobiles earlier this week but now confirmed by Amazon listing suggests that South Korean electronics company LG is tackling the Indian market with an online-only strategy, and now reports from India has it that Chinese phone maker Vivo is again looking at intensifying its competition in the online space.
The brand which Vivo cemented its position with a 6% YoY growth is now on the verge of launching a new online-exclusive VIVO Z series of smartphones that will fall within the Rs 10,000-Rs 30,000 price bracket. The new series is a continuation of the Z series which it first introduced and sold offline last year. The devices will sell in various online platforms as well as Vivo’s official online store.
Nipun Marya, Director Brand Strategy, Vivo India, in a statement to ET news stated that “We need our presence felt in the online…offline has been responsive so far, and we feel that now going forward online is also an important segment. We will like to be present there as well. Keeping that in mind we will be launching an exclusive series,”
With this strategy, VIVO looks set to compete with the likes of Xiaomi, Samsung, OPPO, and its realme sub-brand all of which have since introduced their online smartphones which have seen them clinching a substantial share of the India market.
We are not sure when the online-only VIVO Z series will see the light of the day, but hopefully soon we will get to see official confirmation or teaser from the brand or event its online partners. Do check back for updates on this and more.