Recently, Guo Minghao, an analyst at Tian Ming known in the sector, pointed out in a report that Huawei expects shipments to be 230 million units in 2019 (previously estimated at 260 million units). And expects Huawei’s mobile phone shipments in 2020 to be similar to 2019.
At the same time, Guo Minghao also predicted in the report that Huawei’s market share in the Chinese market will increase from 35-40% in 2019 to 45-50% in 2020. So Huawei’s mobile phone shipment growth in China could offset the non-Chinese market shipment decline.
Huawei aims to dominate the market in China and 5G
In addition, Guo Minghao also predicted that Huawei’s 5G mobile phones will have the highest shipments (about 100 million units) among all brands in 2020.
The latest report released by IDC shows that in the second quarter of 2019. In China’s smartphone market, Huawei shipped 36.3 million units. With a market share of 37%, a year-on-year increase of 27%.
However, the risk of recession outside China is around the corner, at least as long as Trump is in government. And even after this it is not certain that this will subside. That’s why Huawei should adopt a dual strategy to reduce this potential decrease. In addition to focusing on China, Huawei should push for the sale of models already on the foreign markets.