Samsung Galaxy M-series is alongside the Galaxy A-series the South-Korean way of reinventing its midrange smartphone division. Back in 2018, the company has seen massive losses due to the lack of interest in their midranges. With the Galaxy M and A-series, Samsung is bringing some features that were only present in their past flagships. The Galaxy M-series is available in some emerging markets, but it’s mainly focused in the Indian stronghold.
The Galaxy M devices are available on Flipkart, Amazon and on Samsung’s own website, as well as the Samsung Experience Stores across the country. However, there’s one big field missing – the third party offline market. Indian customers, third-party retailers, it’s time to rejoice! According to a report, Samsung will fill this gap by 2020.
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The report comes from The Economic Times that states that some retailers are demanding manufacturers like Xiaomi, vivo, Oppo, and Samsung, to start working with them again. This is a response to the 30-40% decline in offline sales. All India Traders and All India Mobile Retailers Association showed their concern with the predatory pricing online retailers are setting. It’s nearly impossible for third-party retailers to compete with online sales, especially during big sale events during holidays.
Samsung will strive to increase its expressiveness across third-party retailers in the next year. However, only the time will tell if this will boost total sales.