Despite the American ban, Huawei continues to progress on the global ranking of smartphone sales. The Chinese group is getting closer to Samsung in particular thanks to very strong growth in China.
Since the beginning of the year, the forecasts are not looking good for Huawei. The Chinese manufacturer, who had the ambition to become the world number one in smartphones by 2020, had to undergo a major setback with the American ban.
In fact, it seems that the crisis that the Chinese giant has been going through since mid-May is only slowing an apparently major progression. Indeed, while Huawei managed to climb to second place on the podium by passing Apple, the Chinese group continues its progression in 2019. According to the market analysis institute Strategy Analytics, taken over by the Korea Herald, Huawei continues to narrow the gap with the world’s largest smartphone manufacturer, Samsung.
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Huawei: A gap of only 3.6% of market share with Samsung
Huawei was able to market 251 million smartphones in 2019, with 17.7% market share. A big increase compared to 14.4% market share in 2018. At the opposite, Samsung marketed 323 million, for 21.3% market share. Finally, Apple only marketed 193 million iPhones in 2019, with a 13.6% market share.
If Huawei may have suffered from the American ban decision since May. It must be said that the Chinese group has been able to strengthen considerably in its country. In China, Huawei went from 23% of market share in the third quarter of 2018. To 40% in the same period in 2019. An increase which is explained in particular by a marketing budget that exploded in the country in order to face a foreseeable slowdown in Europe.
If Huawei’s ambition was to become world number one in smartphones in 2020, the group has finally reviewed its expectations. But it still plans to take the lead but in the longer term. So what do you think? write to us your opinion in the comments box below.