The latest report by IDC shows that global smartphone shipments in the fourth quarter of 2019 fell 1.1% year-on-year. However, Xiaomi grew significantly against the trend, with a year-on-year increase of 31.1%. This is the largest increase in the top 5. IDC data shows that in Q4 2019, Apple ranks first with a 20% market share, an increase of 7.9% year-on-year. Xiaomi’s Q4 2019 YoY growth is astonishing with a 31% increase. Samsung and Huawei fell 1.2% and 7.1%, respectively.
Xiaomi ranks fourth but has most growth among the top five, with a year-on-year increase of 31.1%, ranking fourth in the world with a market share of 8.9%. Xiaomi’s Q4 2019 growth is its highest in recent years. Oppo ranks fifth with a share of 8.3%, an increase of 4.2% year-on-year. Lei Jun also reposted the report on Weibo, saying: “In 2020, Xiaomi will work harder .”
It is worth mentioning that at the close of work today, Xiaomi Group’s stock price hit HK $ 12.54 ($1.6). This is an increase of 4.33% and its total market value is HK $ 301.195 billion ($about $39 billion).
“2019 is already the third year of declining shipments, and even the launch of innovative products such as 5G equipment and folding screen phones cannot do much,” said Anthony Scarsella, research manager of the quarterly tracking report for the global mobile phone market at IDC.
“Although the global market fell again in 2019, some leading companies such as Apple, Xiaomi, OPPO still performed well in the fourth quarter, mainly because they launched new models and shifted their market focus overseas. Xiaomi and OPPO performed well in India. At present, it is beginning to gain momentum in the Western European market, similar to Huawei a few years ago”.
Apple achieved impressive results in the U.S., with its market share exceeding 50% in the fourth quarter. Looking into the future, 5G mobile phones, or 5G mobile phones with affordable prices, will become an important weapon to reverse the three consecutive years of decline.