According to a recent Gartner report, the relatively low price of the iPhone 11 has yielded some positives for Apple. The report shows that Apple sales finally rebound after four consecutive quarters of decline. iPhone sales in the fourth quarter of 2019 increased by 7.8%. Gartner research vice president, Annette Zimmermann, said in the report: “Compared to the iPhone XR, the price of the iPhone 11 series has dropped slightly. In addition, Apple has also reduced the price of the previous generation of iPhone models. These are driving market demand growth. “
Apple iPhone sale is strong in China
The report shows that iPhone sales are particularly strong in the Chinese market, with a 39% increase in the fourth quarter. In addition, Apple also performed strongly in markets such as the UK, France, Germany, Brazil, and India. Gartner analysts also expect that Apple will launch its first 5G phone in the third quarter of this year.
According to Gartner, in general, global smartphone sales in the fourth quarter of 2019 fell 0.4% year-on-year, while annual sales fell 1%. Gartner senior research analyst, Anshul Gupta, said in the report that “2019’s performance is slightly better than expected, thanks to slightly improved performance in North America and emerging Asia / Pacific markets. “
“Last year, India sold 151.9 million smartphones, surpassing the US to become the second-largest country in terms of smartphone sales. China continues to lead the way, with smartphone sales of 390.8 million throughout the year.”
Furthermore, Gartner’s report shows that the top five phone makers globally for Q4 2019 include Samsung, Apple, Huawei, Xiaomi, and OPPO. Of the top 5 mobile phone manufacturers, only Apple and Xiaomi achieved sales growth in the fourth quarter of 2019. Although Samsung’s mobile phone sales have declined, it still maintains its top position with a market share of 17.3%. Apple follows closely with a 17.1% market share. In the fourth quarter, Xiaomi’s smartphone sales hit 32.4 million units, a year-on-year increase of 16.5%.
For the entire 2019, Huawei’s performance hit a peak – reaching 18.6%. According to Gartner data, Huawei’s market share in China increased to 37% in 2019. Throughout 2019, Huawei’s global market share of 15.6% is ahead of Apple, ranks second.