In an expected move, one popular Chinese manufacturer has overtaken the other. Before the trade ban by the US government, Huawei clearly attacked the top of the market, wanted to permanently overtake Apple and attack Samsung in the long term. Now the market is collapsing for Huawei, at least for international smartphone sales. As Strategy Analytics reveals, Xiaomi narrowly passed Huawei in February 2020.
Xiaomi just leaves Huawei behind
- Samsung – 18.2 million sales
- Apple – 10.2 million sales
- Xiaomi – 6.0 million sales
- Huawei – 5.5 million sales
Huawei still had 2 million sales ahead of Xiaomi in January, But, it has surrendered in February. In international markets in particular, it hurts Huawei that it is no longer allowed to preinstall Google apps on many new Android smartphones. The Play Store, YouTube, Chrome, Google Search and other popular Google apps are missing. Xiaomi, on the other hand, has plenty to draw on, and is showing more and more presence in several markets. The chance is slowly increasing that Xiaomi will leave Huawei behind and get closer to Samsung worldwide.
Huawei relinquished its third place after shipping just 5.5 million smartphones to Xiaomi’s 6 million. Both are a steep decline from the 12.2m Huawei shipped and the 10m Xiaomi shipped in January of 2020.
Huawei shipped nearly 70% less phones in February of 2020, compared to February 2019. Xiaomi’s shipments slumped only around 30%.
In all 62m units were shipped in February 2020 – a decline of 39%, compared to 2019.
During the month of February Samsung shipped the most at 18.2m devices, followed by Apple’s 10m iPhones.
Xiaomi become in third place in February of 2020
The COVID-19 outbreak basically destroyed the Chinese market in February. However China is already recovering, while western markets are yet to feel the full effect.
Samsung has lost the least amount of shipments both from January to February and year over year – 1.9m units and 13%, respectively.