The coronavirus pandemic across the globe has shut down businesses in different parts of the world. Earlier today, Apple announced that all its retail stores in the US will remain shut until May. This will obviously affect the company’s sales. However, Apple stores in China have now re-opened and the latest news is what we want to hear. The company is preparing for the launch of the iPhone 12 series later this year. It appears that Apple is now adopting the strategy of many Chinese manufacturers. The latest report shows that all the devices in the iPhone 11 series got price cuts. This price reduction is up to the tune of 1600 yuan ($225).
Currently, on Suning Tesco’s official website, all models of the iPhone 11 Pro Max are reduced by 1,600 yuan ($225). The lowest version now has a 7,999 yuan ($1128) starting price. As for the iPhone 11 Pro, it has a 1200 yuan ($169) price cut. The lowest 64GB version now starts at 7,499 yuan ($1054). Furthermore, the iPhone 11 is reduced by 500 yuan ($70) and the least 64GB version sells for 4999 yuan ($705). In addition, the iPhone XR and other previous generation models have also cut prices to varying degrees.
This is the first large-scale price reduction in China since the release of the iPhone11 series. Apple hopes to further increase sales through a strong price reduction. At least in the Chinese market, the iPhone products have experienced significant price reductions. This is quite unusual with Apple which makes it attractive. Furthermore, on Suning Tesco’s online and offline platforms, the iPhone 11 series can be gotten on interest-free installment and trade-in subsidy policies.
Well, Apple is not the only one bringing goodies to China. Suning also joined forces with Chinese brands such as Huawei, Xiaomi, Honor, vivo, OPPO, Samsung, and OnePlus to launch the first 5G mobile phone festival in China. There are also 24 interest-free periods for 5G mobile phone products, and a maximum subsidy of 3030 yuan for trade-in.