Apple iOS and Android users are “very loyal” in the US market

Android and iOS are two competitors that technically have no other rivals. These systems occupy a huge chunk of the market such that there is almost no room for new entries. However, a recent research by CIRP suggests that these systems have loyal followers. This means that Android and iOS users stick to their preferred system and there is not much room for cross carpeting. According to data from CIRP, in the first quarter of 202o, Apple iOS and Android systems are fairly stable. 

Apple iOS and Android

The results show that iOS has a 44% market share in the US while Android has a 56% share. Although Android’s market share is still higher, compared with the same quarter last year, iOS’s new activation volume in the US market has jumped by about 8%. The share of iOS has increased by 12% in two years, and the 44% share has also made it higher than the 41% share in 2016.

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Apple iOS and Android system have loyal consumers

This is good news for Apple, however, CIRP data also shows that whether it is iOS or Android, the operating system’s loyalty is very high, about 90%. This means that a small percentage of consumers are willing to replace the operating system. Thus, the current operating system’s dual monopoly is likely to continue.

“The loyalty of the operating system is stable at a very high level,” added Mike Levin, partner, and co-founder of CIRP. “Over the past four years or so, about 90% of new mobile phone activations have remained on the buyer’s previous operating system. Although Apple is trying to attract Android users to use the iOS system, Android phone manufacturers are also trying to attract iPhone users. However, it appears that the consumer options, never really change, it’s just the same. “

Read Also:  Samsung promises to be faster with One UI 6.0 update

What do you think about Android and iOS? Will you be willing to swap iOS for Android and vice versa? Let us know your thoughts in the comment section below

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1 Comment

  1. Greg Zeng
    April 12, 2020

    > “operating system’s dual monopoly … ” — “Duopoly – Wikipedia”. Same thing.
    Unfortunately English is the only language that I know.

    Apple is a tyranny, that does not allow innovation nor inventiveness.
    Android, by deliberate design, is an open democracy, with Open Source licensing. When any privateer tries to create their own version of Android, they fail to achieve the results of licensing any of the systems designed by Android specialists.

    All operating systems (like most manufacturers) vaguely monitor the achievements of others in their field. If noticed, some of the achievements are tried to be incorporated into the newer systems. Swallowing the innovations of outsiders may or may not be better.

    Apple loves lacking innovation & change. However to avoid too much loyalty loss, they must now try to retain a better educated novice. Apple & Google are both including innovations from the open source innovators in Android & Windows.

    Often these adaptations don’t work. Instead they then decide to licence the advanced versions, or buy out the company (organisation) of that innovation. Often when Apple & Microsoft do this, they kill the goose that lays the golden eggs.

    Luckily Apple users are slow to learn that Apple users are blindly loyal, with their inferior hardware & software, and higher prices for everything, especially repairs & maintenance. In comparison, the complex ever changing worlds of Microsoft, Linux & Android are too much for most people.