Chinese display manufacturer, BOE, has been doing quite well in the OLED display market. The company rose into limelight after Huawei used its display for the Mate 20 series. Since then, BOE’s OLED panels have been used by many top smartphone manufacturers. In a bid to keep its prices low, Apple was also considering BOE’s OLED solution on the iPhone 12 series. At some point, it seems as though Apple will certainly use BOE’s OLED display. However, the “certainly” part is not entirely certain. According to recent reports from South Korea, Apple will not use BOE’s display in its first iPhone shipment.
BOE’s OLED is already at the final stage of Apple’s quality testing and certification. It has been at this stage since August last year. Obviously, BOE’s display is good but Samsung is better but much more expensive. The report claims that this year Samsung will still occupy the bulk of the shipments of OLED panels for the iPhone 12 series. At least, the first few batches will use Samsung’s solution.
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It seems that Apple is trying to test the market to see the iPhone 12 acceptability. It will probably also assess the willingness of consumers to pay the usually huge asking price. If there is a need for a huge price cut like it was with the iPhone 11 series, BOE’s display will come in handy.
BOE is currently the world’s largest LCD panel manufacturer and is constantly expanding its OLED market share. This is not the first time BOE has broken into the Apple industry chain. In recent years, the OLED panels of Apple Watch mainly come from manufacturers such as LG and BOE.
In fact, Apple’s latest Apple Watch Series 6 will still come with a BOE OLED display. Although there were reports that it will use a MicroLED display, the cost of this display is unrealistic for now. For this reason, Apple will stick to BOE’s OLED display for the Watch Series 6.
Earlier, it was reported that LG’s OLED screen will only appear on the 6.1-inch iPhone 12 Max, while Samsung is taking the 5.4-inch iPhone 12, 6.1-inch iPhone 12 Pro, and 6.7-inch iPhone 12 Pro Max.
In addition, a recent report claims that Apple will end the testing of the second batch of EVT verification machines in June. It will commence mass production and stocking of the iPhone 12 in July. However, due to the coronavirus pandemic, there may be a general delay in the launch of the entire iPhone 12 series.
