iQOO has a very important role in VIVO’s dual-brand strategy. As you know, all major Chinese smartphone makers have their sub-brands: Huawei has Honor; Xiaomi has Redmi; OPPO has Realme; VIVO has iQOO. This helps the manufacturers run various strategies and target various groups of customers. In this regard, iQOO has been always known for its great price-over-performance ratio. Thus, it’s the direct rival to Redmi. Today, VIVO’s sub-brand quietly announced a new handset in face of the iQOO U1. It is powered by the Snapdragon 720G new-gen chip. So, there is every reason to think this handset will compete with the Redmi Note 9.
As for other features, the iQOO U1 uses a 6.53-inch hole-punch screen. Its screen-to-body ratio is 90.72%. So, there is every reason to think we are dealing with a true full-screen handset. The body thickness is 8.46mm, and it’s very comfortable to hold in hand. The power button on the side also carries a fingerprint recognition module. By the way, this is already a very common practice for smartphones from this range.
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As said, under the hood, it comes with the Snapdragon 720G processor. Compared with the Snapdragon 712, the CPU performance is increased by 23% and the GPU is increased by 15%. We also know that the iQOO U1 comes with an UFS 2.1 storage and a LPDDR4X memory. There are several variants of storage combinations. But the top version comes with an 8GB of RAM and a 128GB storage.
The iQOO U1 smartphone has a 4500mAh battery, which supports an 18W charging. There was a time when such a charging speed was considered as fast charging. But on the background of the current fast charging technologies of OPPO and VIVO, it can’t be regarded as a fast charging Anymore. Anyways, there is an 18W flash charger included in the box.
The iQOO U1 adopts a streamlined one-piece body. There are also three color variants to choose from – secret black, sunny frost white, and star blue.
On the back, this handset carries a 48MP AI ultra-clear main camera. There are also a 2MP 4cm macro lens and a 2MP portrait depth-of-field lens.
As said above, the iQOO U1 has a few variants: the 6GB+64GB version costs 1198 yuan ($171); the 6GB+128GB is at 1398 yuan ($200); the 8GB+128GB comes at 1598 yuan ($228). Pre-sales on all platforms have started today. And they will go on sale on July 23.