Apple Occupies 16% Market Share in the United States with the iPhone 11

Apple iPhone 11

Recently, Counterpoint, a well-known market research agency conducted an research and found the best-selling smartphone models in eight different countries and regions around the world, including the United States, Britain, China, India, France, South Korea, Germany, and Japan. These reports show a representative value fo the market shares of competing brands.

According to Counterpoint, Apple and Samsung dominate in the United States, Among the top 5 best-selling models, the iPhone 11 steadily ranks first with a market share of 16%, followed by Samsung’s A10e and A20. In addition, iPhone XR and iPhone 11 Pro Max also rank among the top five which comes as a surprise.

When it comes to the United Kingdom, it is basically monopolized by the iPhone’s. Among the Top 5 best-selling smartphone models, the list contains four iPhones, where the iPhone 11 occupies the first place with a tremendous market share of 12%. The Chinese market has greater diversity than others: the iPhone 11 ranked first with a 4% share, but there isn’t a lot of difference between the other models in the top 5, the OPPO A8, Honor 9X, Vivo Y3, Huawei Mate 30 5G ranked among the top five.

On to the Indian market, Xiaomi’s performance has been the exceptional killing off its competition. All the top 5 smartphones are occupied by Redmi, majorly all thanks due to the Redmi Note 8 and Redmi 8 models being particularly popular, each accounting for a 14% share of the market. There’s no sign of Realme or even Samsung dominating the Indian market.

As for South Korea, the local brand Samsung has been dominating with the Samsung S90, S20 Plus 5G, S20 5G, A50, and A10e ranking all in the top 5 making it a Samsung monopoly here. Furthermore, for France, the Galaxy A51 leads the charts with an 8% market share followed by iPhone 11, Huawei P30 Lite, iPhone 11 Pro and the S20 Plus.

Counterpoint Detailed Research Analysis:

United States:

  1. iPhone 11 – 16 %
  2. Galaxy A10e-6%
  3. Samsung Galaxy A20-5 %
  4.  iPhone XR-5%
  5. Apple iPhone 11 Pro Max-4%
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United Kingdom:

  1. iPhone 11-12%
  2. Apple iPhone XR-5%
  3.  iPhone SE-5%
  4. Apple iPhone 7 -5%
  5. Galaxy A71-4%


  1. iPhone 11 – 4 %
  2. OPPO A8- 3%
  3. Honor 9X- 3%
  4. Vivo Y3 – 3%
  5. Huawei Mate 30 5G – 2%


Redmi Note 8

  1. Redmi Note 8- 14%
  2. Xiaomi Redmi 8- 14%
  3. Redmi Note 9 Pro- 7%
  4. Xiaomi Redmi 8A Dual- 6%
  5. Redmi Note 8 Pro- 6%


  1. Galaxy A51-8%
  2. iPhone 11-7 %
  3. Huawei P30 Lite-4%
  4. Redmi Note 8T-3%
  5. Huawei P Smart 2020-3 %


  1. Galaxy A90 5G-11%
  2. Samsung Galaxy S20 Plus 5G-10%
  3. Galaxy S20 5G-10%
  4. Samsung Galaxy A50-9 %
  5. Galaxy A0e-8%


  1. iPhone 11-11 %
  2. Galaxy A20e-6%
  3. Huawei P30 Lite-5%
  4. iPhone 11 Pro-5%
  5. Galaxy S20 Plus 5G-5%


  1. iPhone 11-19 %
  2. Apple iPhone 11 Pro-12%
  3. iPhone 7-8%
  4. Galaxy A20-6 %
  5. Sharp AQUOS sense3-4%
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