HMD Global may not be having the best of the years since the revival of Nokia smartphones. However, this is pretty much understandable since the company suffered during Q1 and Q2 in light of the COVID-19 pandemic and the disruption in the market. The Finnish company has postponed several of its smartphones and we’re still here waiting for the highly-anticipated flagship Nokia 9.3 PureView. Despite this, Nokia still rocks solid as one of the most trustable companies for some customers. That is what says Counterpoint Research. According to the research firm, Nokia tops the chart on its “Trust Ranking” for smartphone companies.
Counterpoint’s ranking evaluates four important segments – Software update frequency, security updates, build quality, and devices recommended for enterprises. Nokia has been doing a solid job by keeping its smartphones up to date and safe with regular security patches. In fact, we can say that Nokia is the only company that really succeeded with the Android One program. First of all, all eligible Nokia smartphones are currently running Android 10. The company has a total of 20 smartphones running Android 10. OnePlus comes in second with just 7 devices. So we can say that HMD Global is doing a stellar job here. One can say that this is due to the Android One program. Well, Xiaomi proves that Android One devices can be a mess.
Nokia also has a huge list of devices with Enterprise recommendation label
The Research firm also lists HMD with the biggest portfolio of devices to receive enterprise recommendations. A good part of these particular devices is getting monthly security patch updates, which isn’t common. OnePlus also comes in second with a good score of 90% of its eligible devices getting security patches every month. Samsung gets 22% while Huawei provides security patches for about 29% of its devices. Xiaomi and Realme have about two-thirds of their phones receiving security patches every month.
In the past, Nokia phones were known for their invincible build quality. HMD wants to honor this legacy even though smartphones are much more fragile than the old dumb phones from the 2000s. The Finish company performs tough tests to ensure the build quality of its phones.
“The build quality pillar was evaluated on several criteria including product robustness, force measurement, drop and impact, fatigue, wear and scratch, thermal tests, moisture and liquid tests, and others which included both qualitative and quantitative observations,” – Associate Director Tarun Pathak.
Software support plays a big role in making a customer buy a Nokia smartphone. According to Counterpoint, with the current replacement cycle of around 30 months, users want to buy a phone that will be updated for a long time.