counterpoint research

Apple is set to dethrone Samsung as the smartphone market leader in 2025, ending a 14-year run. See the Counterpoint data and three reasons why.

Xiaomi’s premium smartphone sales grew 55% in 2025, outpacing Apple, Samsung, and Huawei, driven by its 15 Series and HyperOS ecosystem.

According to Counterpoint Research, Huawei surpasses Apple in smartwatch shipments. Growth fueled by China demand, affordability, and easy usability.

Discover which smartphones dominated Q1 2024! See the top 10 best-sellers from Apple and Samsung in our latest article.

Counterpoint Research reveals Samsung's overwhelming dominance in the Korean smartphone market, capturing 84% of the market share.

In the fourth quarter, the US smartphone market didn't see any changes, remaining flat. The main factors are related to the chip shortage.

Indian smartphone market is now becoming a strong online market. Before now, the Indian smartphone market is basically an offline market

For the first time in 6 years, Apple is the top smartphone brand in China. Many thanks to the iPhone 13 series, Apple's sales have ben great

Apple Watch shipments in the third quarter to decrease by 10% year-on-year. This is the latest report from market research firm, Counterpoint

Apple monopolizes 75% of the global smartphone market profits. The company is far ahead of Samsung and others in terms of profits