Chinese smartphones have firmly established themselves in the market, and a number of them are already rightfully ranked among the largest handset manufacturers. If it were not for the US sanctions, it is highly likely that by the end of this year Huawei would become the number one company in the smartphone market. And so, not without the participation of officials from the White House, Samsung managed to dominate the first line of the rating of the largest company.
50% of smartphones sold will be Chinese in Q4
Nevertheless, Huawei is still in the top five companies in the market, where other manufacturers such as Xiaomi and Vivo have managed to get in. Companies such as Oppo, Realme and OnePlus are also quite successful in the smartphone market. At the same time, all Chinese vendors manage to successfully increase their presence not only in China; but also outside the Empire.
According to analysts, in the fourth quarter of this year, every second smartphone sold will be produced by Chinese companies. In other words, 50% of all sold devices will be created by manufacturers from the Middle Kingdom. At the end of the fourth quarter, the share of each of the Chinese manufacturers will only change against the backdrop of falling sales of Huawei. So, at the end of the third quarter of this year, Huawei’s deliveries sank by 7% compared to the second quarter of 2020.
Counterpoint: Global Smartphone Shipments
In the third quarter of 2020, Samsung’s smartphone shipments reached 79.8 million, an increase of 47% from the previous quarter, ranking first. Huawei’s smartphone shipments reached 50.9 million, a decrease of 7% from the previous month. Xiaomi shipments reached 46.2 million, an increase of 75% month-on-month. Apple smartphone shipments reached 41.7 million, an increase of 11% month-on-month. OPPO smartphone sales reached 31 million, an increase of 26% month-on-month, ranking among the top five.
It is worth mentioning that Realme ranked seventh with 14.8 million shipments. As a former OPPO overseas sub-brand, Realme has further increased its shipments after returning to the Chinese market. Taken together, OPPO and Realme smartphone shipments totaled 45.8 million units in the third quarter of 2020, surpassing Apple.
IDC: Global Smartphone Shipments
Apart from this, IDC provided a similar data today as well. The report shows that global smartphone shipments in the third quarter were 353.6 million units; a 1.3% drop from 358.5 million units in the same period last year.
Samsung continues to rank first with a market share of 22.7%. Huawei ranked second, but its shipments fell 22% year-on-year to 51.9 million units, with a market share of 14.7%. Xiaomi’s shipments in the third quarter increased by 42% year-on-year to 46.5 million units, surpassing Apple to rank third. Apple shipped 41.6 million iPhones in the quarter, down 10.6% year-on-year. VIVO ranked fifth with shipments of 31.5 million units, an increase of 4.2% year-on-year.