Earlier this month, OnePlus unveiled the OnePlus 8T as the “mid-brother in the 2020 flagship lineup”. The device was well received and debuted the company’s fastest charging standard to the date. When the company unveiled the phone, it used the tagline “Ultra stops at nothing”. Maybe you didn’t understand what OnePlus intended with that tagline. For that reason, the company tapped actor/writer Kalki Koechlin to expand on that message in a spoken word poetry format. The company published a new promo video brought by Koechlin. An interesting detail is that the promo video was shot on an 8T.
The company also published a statement on its Forums to explain how it is dealing with this challenging year plagued by an unprecedented COVID-19 pandemic.
“It’s 2020. A year of complexities and new challenges. One that caused us to re-define the very meaning of “normal”. While the world continues to find a way to move ahead, we too find new ways to stay true to the OnePlus experience. This year alone, we launched 3 smartphones with the OnePlus 8 Series 5G. We also unveiled the OnePlus Nord, a new set of OnePlus TVs, and also OnePlus Bullets Wireless Z, and the OnePlus Buds.
As we go ahead in our journey with the newly launched the OnePlus 8T 5G, we focus on one message – ‘Ultra Stops at Nothing’. This goes in line with our philosophy of creating a smartphone experience that truly enables users to use their device to the maximum with no limitations – to create, connect, and collaborate.
But in this time and age, especially this year, it gets more difficult to do so with the increase in the number of distractions and negativity around digital mediums. While we focus on creating a burdenless smartphone experience, we also want to bring focus on the mental aspect of smartphone usage with digital consciousness and overall digital well-being. It is a combination of these experiences that enables us as users to truly stop at nothing. Our goal is to create the best tech that provides you with a tool that complements your skills, interests, and abilities to serve you on the day to day – one that does not become something you are dependent on. A true burdenless experience is created with responsibility as a community to make the best use of our time.”
Open Ears Forum opened in India
The company recently launched the Open Ears Forum in India. It came with the following question “How do we use OnePlus devices and OxygenOS in a time like this to minimize distractions and maximize productivity?”. Apparently, OnePlus is really committed in helping users to improve digital wellbeing. The company also helps to deal with negativity in the digital world.
When it comes to the OnePlus 8T, the launch isn’t the end. The device still has a long path to trace until the end of the year. Moreover, it will get a new Cyberpunk 2077 special edition in just two days. So stay tuned for more OnePlus 8T news.