Samsung dethrones Huawei in the Russian Smartphone market


The market of smartphones has been quite unprecedented in 2020 due to the COVID-19 pandemic. Companies suffered great losses in the first six months of the year but started to recover after a very expressive Q3 2020. Now, companies are fighting to keep this wave in the last quarter of the year with new smartphone launches. Huawei has been one of the companies suffering greater losses in 2020, however, this is not only due to the pandemic. It has more to do with the crescent assaults from the US government on its software and hardware front. The company has been in a downhill spiral but managed to keep the lead of the Russian smartphone market… Until now. According to information from Counterpoint Research, Samsung has overcome Huawei during the end of Q3 2020 and became the leader of the Russian smartphone market. Huawei occupied the place during the previous quarter, however, due to many reasons like the shortage of supply, the situation has changed and now Samsung occupies the first place.

During the third quarter of 2020, Huawei had a bigger influence in the online market of Russia. The company saw its presence in the market of online shipments grow from 25.5% from Q3 2019 to 27.8% this year. In the same way, Samsung lost influence in the online market dropping to 26.3%. One year ago, the South-Korean company had a very comfortable margin of 37.6%. Samsung lost to Huawei and Xiaomi in the online sales category. However, the company still sold well across offline retailers which basically compensates its losses in the online class.

The Galaxy A51 and Galaxy A31 are the company’s best-sellers

Despite Huawei’s lead, Samsung’s online and offline channels still have the biggest combined profit. The company’s most popular smartphones in the country are the Galaxy A51 and Galaxy A31. This isn’t a big surprise, after all, the Galaxy A51 still is one of the company’s most successful devices in 2020.

Galaxy A31 and Galaxy A51

According to industry analysts, the Russian Market is recovering quite well and flagships are gaining traction. Apparently, it has to do with a new policy of trade-in offers. In the same way, Samsung’s competitors from China are coming all the way to steal the company’s domain. As usual in the other markets, the biggest fights happen in the mid-range and budget segments.

According to rumors, Samsung will reveal its Galaxy S21 series early in January 2021. The devices will be cheaper than last year’s models but will also come with significant upgrades. Samsung hopes to recover its presence in some markets as a top flagship maker. We’re sure it will try its best to keep the Russian domain.


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