Chinese manufacturer Xiaomi, which offers a wide variety of products, intends to capture a significant portion of the global smartphone market in the next year.
The company is reportedly increasing production orders for smartphones; and is also in talks with suppliers to order components for at least 240 million phones. For the company, the next year should be a record one.
Xiaomi intends to take the second place in smartphone shipments next year, completely ahead of Apple and Huawei. However, analysts are preparing a grim scenario for Huawei next year; according to which it could get out of the top five most successful manufacturers. At its peak, Huawei managed to ship 240.6 million smartphones in 2019.
The Nikkei post also states that Xiaomi has told its suppliers that ideally the company wants to ship 300 million units of smartphones next year. However, analysts do not believe this is doable. In any case, at such a pace, Xiaomi will have a chance in the very near future to compete with Samsung for leadership in this market.
The IDC report claims that in the first nine months of this year, Xiaomi’s shipments are up 16% from the same period last year to 104.5 million units.
Samsung, Huawei and Xiaomi topped the smartphone market in Q3 2020
Analytical agency Gartner has published another report on the smartphone market. As it turned out, in the third quarter of this year, 366 million smartphones were sold worldwide; which is 5.7% less than in the same period last year. And although the drop is noticeable, it is less than 20%, which the market fell by in the first half of the year.
Samsung is still the leader with 80.82 million units sold and 22% of the market. In general, of the Top 5 manufacturers, only Samsung and Xiaomi were able to increase sales – by 2.2% and 34.9%, respectively. Huawei is in second place with 51.83 million smartphones sold – its market share is 14.4%. Xiaomi sold 44.41 million smartphones – equivalent to a market share of 12.1%.
Apple is in fourth place. Between July and September, the company sold 40.6 million smartphones – its market share was 11.1%. Interestingly, Oppo is not far from Apple. In the third quarter, it sold 29.89 million smartphones (the market share of this company is 8.2%).