Before the launch of the iPhone 12 series, there were predictions regarding this series. Analysts had reasons to believe that this first batch of iPhones that support 5G network connections will bring a super update cycle and greatly increase the iPhone overall sales. Well, their predictions are not far from reality. According to analysts, the market demand after the launch of the iPhone 12 is also very strong. It has considerable sales which exceed the expectations of analysts and observers.
Driven by strong demand for the iPhone 12, analysts expect iPhone sales to approach 80 million units in the fourth quarter of last year. Apple also surpassed Samsung and is the manufacturer with the highest smartphone shipments in the fourth quarter of last year.
The strong demand for iPhone 12 not only boosted the iPhone sales in the fourth quarter of last year but also has a significant effect on the iPhone sales this year. Judging from the production orders according to research institutions, there will be a significant year-on-year increase.
There are reports that Apple will produce 57 million iPhones in the first quarter, an increase of 2 million from the 55 million expected in January and an increase of 54% over the same period last year. In the second quarter, the research institute expects that Apple will place 44 million iPhone production orders to the industry chain. Although there is a decline from the first quarter, it is still significantly higher than the same period last year, with a year-on-year increase of 26%.
Apple changes the iPhone 12 after-sales benefits
It’s not strange for Apple to change the narrative in the smartphone industry. The iPhone 12 series are the first phones without a charger in the box. Interestingly, the likes of Xiaomi and Samsung swiftly did the same with their flagships. Apple claims that it removes the charger due to environmental protection. However, many users do not believe this claim. It appears that removing the charger is only the first step, Apple will do more to cut costs. According to a recent report, the company will change the after-sales policy of the iPhone 12. Specifically, it will discontinue some free replacement benefits for this device.
The company has informed its authorized service providers about some changes. For the iPhone 12 mini and iPhone 12, some issues that will usually attract a whole unit replacement will get repairs at best. According to an internal memo, power issues, logic board issues, Face ID, or device enclosure issues will now get repairs. Usually, users will get a whole unit replacement for these issues. These changes are only applicable for iPhone 12 mini and iPhone 12.